SIG Playful Media Showcase 2015 ( 媒戲 )

Art Director

2015

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Concept

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“媒戲” is the translation of “playful media”. Only two words have been chosen as the translation because this two words is graphically balance each other. Moreover, this translation sound like “coalgas” (煤氣) in Cantonese and make people think of explosion. Therefore, the image of “creative and playful” will stay as audience mind due to such visual. Since 2015 is the year of goat, the image of goat is used for the mascot design. Besides, the design of airplane is referencing the image of School of Creative Media, and these airplanes are flying by coalgas which match with the cantonese title.

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Useful link

Offical Website : http://sweb.cityu.edu.hk/bsccm/sig2015/

Facebook Page : https://www.facebook.com/SIG.PlayfulMedia

Promotion Video : https://youtu.be/ObkyjAQPhqY

Animation : https://youtu.be/Cj49uB4v648​

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